Sony Xperia Ion on the lose

Decided to respond to a slough of comments on Engadget. Sony ION (seemingly robust multimedia phone) The Ion was officially announced not too long ago, but yea I agree with many of the comments below, in that time, mixed with impassivity , persuasive marketing and/or possible need (for replacement) , people have probably opted for whatever "hotness " is out which most recently includes the HTC ONE X, Lumia 900 , the HTC Titan 2 and a few (very very few months ago) the Samsung Galaxy S2, The Skyrocket, the Galaxy Note. Personally , I was waiting on the Sony Ion to come out especially now that Sony is now completely overseeing the development of its phones. For those of you who are still looking to pick up a new phone via At& T I would recommend seriously considering this phone. Don't get caught up in the hype with how many processor cores and what not (last yours specs blah blah blah) ,if people only cared about this years specs ,then how does one explain the thriving used phone prices of the Galaxy S2, and other dual core phones? Nonetheless, this is Sony's 1st US phone in the new Xperia line and it's very well equipped if specs is of concern . The new Xperia line carry the reality displays with Brivia engine , that have been well received. The ION has a screen with 720p resolution, which is this years technology no? , it has a huge battery , At&T's LTE, It has that micro Sd card ( unlike the 2nd wave of Windows Phones , The most recent HTC One series phones and ofcourse the Iphone) , this means you don't have to worry about using cloud services to access your content, which is in reality a security threat if you look into how it's offered and who actually uses it. Also ,if you're constantly in an area with no service (say underground) you can still access your media since it's on your SD card. Imaging : a 12 MP camera, that can be started without unlocking the screen, which Sony has probably tweaked even more since the release of the Xperia S. That 12MP camera will be the highest resolution camera offered (and has been) in an android phone to date. Though MP is not the only thing that counts, it certain helps in the details department and if Sony has fixed it's faults then we might get something as capable as Sony Ericsson Satio (great build) and the N8 (minus the Xenon ) [ can't speak for the HTC Titan 2 as I have no experience with it. The other fun fact is the front facing camera is 1.3 MP and is capable of recording in 720P. Not sure why that's super important, but at the very lease pretty impressive from a technological stand point. Software: Sony is making headway in alligning it's platform across it's mobile , gaming and computer devices. PlayStation gaming and Media Go are a reflection of that. ICS vs. gingerbread, people are always so backwards when it comes to this, when in reality prior to ICS coming out gingerbread was the thing everyone wanted . Most people know the manufacturers often put their own spin on Android to offer something unique and also help differentiate their products and also carrier driven phones are subject to longer android software update delays b/c the company has to approve the software 1st. Processor: Who cares? If the processor performs well (good speeds, good battery usage), especially if it allows the OS to work smoothly and with little to no lag. Alos take into consideration who the individual phone is setup , NFC is also present (this years technology no?) and Sony has made some use of that as well. HDMI- out, connecting the phone to your TV directly, or using the DOC, Sony (Nokia and LG) are the few companies that have included this connectivity options. Not sure on the quality of MHL -HDMI adapter but from one experience I wasn't impressed with video and audio output (unlocked SG 2, very impressed on Nokia N8 output though. DLNA- enough said Carrier influence: the reality is that manufacturers have varying power with when a phone comes to a market and through what channels. If Sony Ion and HTC One X had come out around the same date, they would have cut into each others profits. More specifically the ION would have been the more profitable of the two (unless you purely like HTC) ,especially if given a similar price point. Anyway I feel like I've begun ranting at this point, when simply my initial point was that alot of arguments that people, cell phone or mobile enthusiast ,the average jane, are driven by marketing with no real substance. Go for what you prefer but at least have a good sense of what matters(by informing yourself) , and what is something you would like to have.